Every business needs an impactful sales strategy with a strong foundation to get things going but that is easier said than done. It takes the right kind of energy and sales planning to produce the desired results. Without the right knowledge there will be no fruit to bear. To help you understand sales better, below we have gathered eight sales strategies that will not only help conversion, but will help align your sales and marketing teams as well.
1. Define Your Ideal Buyer Profile
Chasing unproductive leads is one of the most time-consuming and unproductive things your sales force can do. To be effective when you market your business, your sales rep needs to know the type of customer who most often interacts with your company, the ideal buyer profile.
When building your ideal buyer profile, think of all the characteristics about your clients that make them a good fit for you.It just means that your sales team's time is better utilized focusing on those who are most likely to become customers.
2. Know Your Engagements and Patterns
Another sales strategy example is knowing when a prospect is engaging with you. These parameters will be different for every company so it is important to have the right set of tools in order for your sales teams to approach qualified prospects. When you send too many (unqualified) leads to the sales team, you can actually make them less productive.
The key to a good qualified lead strategy is to define the threshold where a lead becomes an MQL (marketing qualified lead). The Salesteddy app can help you do just that. It can improve the sales contact process, real-time distribution and redistribution of leads, and also has the ability to pinpoint the ads with the highest ROI without manual data consolidation.
3. Become a Thought Leader
Sharing your advice and niche expertise are some of the most long-lasting ways to build your personal brand and lend more credibility to your organization. Nobody wants to feel like they’re being sold to. Instead, it’s better to help people by offering solutions to their problems.
Thought leaders do exactly this, and it’s even been backed up by Edleman data. In its 2020 Thought Leadership Impact Study, 88% of respondents agreed that thought leadership is effective in enhancing their perspectives of a company.
4. Prioritize Inbound Sales Calls as Hot Leads
There’s the age-old question: “Should I discuss product pricing with a prospect on the first sales call?” The honest answer is: It depends. You know your process front and back and if you’ve seen success with pitching with pricing first, last, or somewhere in between, stick with what’s working for you.In addition to that, your team should always prioritize those prospects who call into sales first.
These hot leads are definitely interested in what you have to sell and want to know enough information about how it’ll benefit them before they make a decision. By prioritizing talking to these prospects as soon as they call or send an email, you’re putting your best foot forward.
5. Promise An Attainable Clear End Result
When customers come to your business, they aren’t necessarily looking for a product or service, they’re looking for their desired end result. These customers want to purchase a means to improve their own operation, or simply improve their strategies with the help of your offering.
After you explain your product or service offering, you have to personalize the benefits to each client in a way that’s valuable to them. By painting a clear picture of the end result, your customer will be able to see the value of the purchase and feel more inclined to accept the offer.