In recent years, the world of trade has undergone substantial change. Customers are returning to in-person interactions at an increasing rate while internet commerce continues to grow. For the foreseeable future, this tendency is anticipated to continue both internationally and in the ASEAN area. How then can firms adapt to the intricate expectations of today's clients?
1. Provide an integrated omnichannel experience.
The transition to digital-first commerce has intensified as a result of the pandemic. Southeast Asia's digital channel revenue is still increasing. Businesses from many sectors are already investing in new digital channels as a result, and even company sellers are now making plans for a future that will be mostly focused on e-commerce. Many businesses are already creating plans for new channels including the metaverse, digital shops, and TikTok.
2. Use data to guide informed judgments.
The application of data is a top priority for businesses all around the world. The majority of respondents in Singapore and Thailand agreed or strongly agreed that their organisations were successful at leveraging data to attract new clients, automate procedures, and integrate commerce with other parts of their operations.
3. Put an emphasis on flexible fulfilment and the experience after the sale.
Businesses are concentrating on providing flexible fulfilment as consumers prioritise ease when picking brands. At least one convenient fulfilment option, such as buy online-pickup in-store (BOIS), curbside pickup, or quick shipping, is provided by almost all B2C vendors worldwide. Customers of business sellers now have access to the same adaptable fulfilment options. As a result, organisations are putting a greater emphasis on streamlining the entire fulfilment process, according to 44% of global respondents.
How is your company adjusting to the shifting nature of the marketplace?
A complicated world of changing client expectations, growing sales channels, and developing data difficulties must be navigated by commerce organisations today. Businesses may develop a sound strategy to provide excellent client experiences and boost their profitability by utilising the power of data across channels. They may meet customers where they are by doing this.