Forming the closest possible relationship with the particular consumer, frequently without the luxury of face-to-face engagement, will be the pot of gold for marketers in 2022. A full and dynamic perspective of that customer's digital behavior is the only way to attain such closeness. This is when automation comes into play. That data may be automated in a number of ways that directly increase your marketing ROI when fed into and optimized through a customer relationship management (CRM) platform. It collects client data from many sources and generates actionable insights for you to use.
Here are some of the numerous benefits of using automation tools:
1. Improve customer satisfaction
Marketing Cloud enables you to learn everything there is to know about your customers. This understanding enables you to recognise their specific demands and requirements. You may then show them material, assets, and messages at the correct moment and in the right channel.
2. Attract return customers
The capacity to attract repeat clients is a continuation of that value. Relationships become continuous and open-ended since you can give such detailed customization.
3. Boost lead conversion rates
Personalization based on detailed data ensures increased client engagement. The more clients you interact with automation, the more leads you can convert.
4. Foster customer loyalty
The Loyalty Management tool in Marketing Cloud allows you to automate personalized loyalty programmes. When you combine this with the options for personalized purchasing experiences given by Commerce Cloud, you have a potent combination for fostering client loyalty.
5. Accelerate speed of execution
Not only is it straightforward to set up automation, but the degree of automation accessible to you allows you to work quicker, giving you more time to focus on other vital activities.
6. Optimize ad buying
You can feed segments straight into the world's top social media sites thanks to highly customizable audience automation. Segmentation is also automated, since you may ask the CRM to discover consumers that are comparable to your top customers. Alternatively, you may cease presenting advertising to freshly obtained leads and funnel them into a different category, saving you money.
If you're new to marketing data automation, the concept might be intimidating. Before you begin, you need to understand which types of marketing data can be automated. In a nutshell, practically everything. You can automate a process if you can write it down on paper.