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How to Sell Without Selling

· Sales and Marketing

Without sales prospecting, there’ll be zero sales. And without sales, your business would not be able to stay long in the market. Selling is critical to any business. To sustain and succeed in any business, you must always be on the search of prospects and keep selling. You must master the Top 3 Selling Strategies to build rapport and impress your clients.

While there’s no secret to selling, here are some tips and tricks you should try in order to sell better and faster.

Strategy 1 : Understand the value you delivers

A conversation should start by having some value in it. Don’t mistake value for training when you communicate with someone. It is not about coaching, teaching, mentoring or training them to demonstrate how perfect you or your products is. That’s not the value being referenced here.

There is value when you start asking mind-provoking questions that triggers them to think and reanalyze about their position and how they could move ahead. They see the value that you would bring to the table when you have solutions for them, making you the logical choice to do business with. Always understand your power and the expertise that you bring to the table when someone wants to talk with you. Prospects know that you have value and can help them flatten the learning curve to move faster.

You want to put the client in an excellent position to choose which way to move forward. Remember, this is a decision point for them. You also want to come from a place of power because what you bring to the table is extraordinary. 

Your clients might ask you multiple questions for clarification and reassurance like these:

  • Does this really work for me?
  • How does it work for me?
  • Is it possible to achieve the same or better results that others have obtained?

Since there’s endless information and solutions available in the market, you should be extremely concise and clear if you could provide the best solutions that serves your client needs. This is a natural process where prospects are gaining more answers to their problem and at the same time, they will have more questions in mind and imagination of all the great stuff that would happen in their business.

Strategy 2 : Sell with integrity

Selling in integrity starts by speaking the truth. You yourself must believe and be honest in your product or services you provide in order to sell with integrity. If you are selling some unauthentic products or services, it would be meaningless and pitches will eventually burn you out. It’s essential to give and not give to take. It’s important especially when you are serving customers of different levels. They’ve spent time, efforts or money with you.

Never be stingy with your information. There is so much happening all around every day in business. You have deep expertise, and it would not take a lot for anybody to go out and know everything about sales and selling. We must give more in order to get more. It is the generous giving of ourselves that produces the generous harvest.

Strategy 3 : Employ the art and science of selling

Keep in mind that sales are an art and a science. Sometimes people use other words besides sales or selling. When you are selling with integrity, you can remove those phrases like “enroll” or make your prospects feels pushy. There’s no need to instill other doubts for absolutely no reason. Once you sell with integrity, you won’t have to worry about attaching a negative or fake name to your business or products.

Selling with ease is all about timing and listening. It’s like being a great comedian from a timing perspective. Closing sales is about timing, listening and asking the right questions. When you have human nature involved, there’s always a two-way conversation — like an interview. It’s a lot of fun and there are some psychological components to help get inside the mind of the decision-maker. High-paying clients are busy, and their time is money, but they still have the money when they want to see the value.

Your business should create decisions and deliver solutions that help your client to proceed. Once you’ve uncovered the pain points and problems and they can see your solution, it will be the best part of selling with trust and value. When people see the value in you, they are more than happy to invest in getting the product, programs or service you have. Time to close the sale and serve the client in a clean and clear way!

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