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How Digitalization Help Business Achieve Customer Centricity

· Marketing for Leads

Customer service is an important part of any business as it lets the company know what the customers’ expectations are and their thoughts on certain things. Knowing what your customers want and need can help to elevate your business, so here are 3 examples of businesses that prioritise their customers and end up improving their business.

Grant Guardian Nippon Life

GGI Nippon Life is a Myanmar based company that began operating in 2013. In recent years, the internet influence has grown rapidly which caused GGI Nippon Life to embrace digital transformation and redefine their direction to be more customer centric. In order to understand the customers' needs, the company needs to have a more meaningful conversion as what GGI Nippon Life did when they digitised everything in their company. This allowed their salespersons to build a 360 - degree customer view that allowed the customer to engage and allow the salespersons to better understand the customers' needs.

Dornier MedTech

Dornier MedTech is a customer-centric global healthcare company that wants to drive this transformation across its ASEAN operations. Dornier MedTech turned to digital transformation to overcome the challenges of being manual as that caused the lack of transparency between teams as they were relying on spreadsheets and the data had the possibility to be lost. Digital transformation has helped Dornier MedTech to provide more efficient and personalised support. Enquiries are automatically routed to the right team and support engineers are notified right away when a customer needs help.

Ranosys Technologies

Ranosys Technologies is a global software company where their HQ is in Singapore. Ranosys is helping to support its clients’ digital transformation with expert consulting, development, implementation, and support. Their recruitment management system has increased human resources’ efficiency between 30 and 40 percent. Not only that, their  workforce management system has improved resource allocation, and the payroll management system has increased back-end efficiency after digitising their data.

Digital transformation allows the company to focus more on gaining new customers and keep track of their current customers without the hassle of manual administration. Digital transformation also helps the customer reach the company hassle free and the customers can enquire assistance at any given moment which helps the company be customer centric.